Resources Library by ANA

The newest mousetrap: What does it catch?

The Internet is the newest methodology or mousetrap available to market researchers. Researchers disagree on how ready we are as an industry to move to on-line data collection. Questions abound about how representative the respondents we reach via...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Alecia S. Helton, Roger Gates

Company: Texas Instruments

June 15, 1998

Can CATI break down the Asian front door?

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future. It explains how...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Guy Potter, Kurt Thompson

Company: The AMI Company

June 15, 1998

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium

Author: David Rogerson

June 15, 1997

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Barry Cook, Rachel Mueller-Lust

Company: Nielsen

June 15, 1996

Market potential

Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser

June 15, 1996

Developing speech recognition applications for market research

This paper describes progress to date on a government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Bill Blyth, Heather Piper

Company: KANTAR TNS Malaysia

September 1, 1994

Customer satisfaction application in the information technology sector

If we had to sum up this telephone survey in three words, they would be: simplicity, speed and performance. The research has been carried out on a continuous basis in year-long waves. It relies heavily on PCs: not only for the actual interviews, but...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Luciana Traversari

Company: DOXA

June 15, 1994

Caruso (French)

Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Olivier Auliard

Company: KANTAR TNS Malaysia

September 1, 1993

Caruso

Caruso: the name of the famous tenor is now associated with the latest tool developed by Sofres in the field of telephone surveys. Combining "classical" CATI system functions with the leading edge technologies in vocal recognition, Caruso permits the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Olivier Auliard

Company: KANTAR TNS Malaysia

September 1, 1993